These have been identified in the bcg matrix of procter gamble and recommended strategies to ensure such change have also been made. A strategic analysis of proctor and gamble uk essays. The key themes of this article are the description of the four strategies and the examples pertaining to each strategy would help the readers to apply the theory behind the ansoff matrix to real world situations. Pdf an analysis on bcg growth sharing matrix researchgate. The most innovative companies 2018 boston consulting group. The bcg matrix considers two different aspects of a business unit or product. Remember to label the axes and label the squares c classify the four sbus based on the four squares in the bcg matrix d make a recommendation with your explanation about each sbu based on the bcg analysis. Oct 14, 2019 a perfect example to demonstrate bcg matrix could be the bcg matrix of pepsico. Named ivory soap, it takes the country by storm as one of the companys most legendary brands.
He creates an innovative single bar of soap that works for both purposes. At the height of its success, the growth share matrix was used by about half of all fortune 500 companies. For more than 100 years gillette has been known for mens grooming with its innovative razors and shaving blade. Business portfolio analysis 1 business portfolio analysis soaps and. The boston consulting group bcg is a renowned organization. This article discusses the ansoff matrix, which is often seen as a guide for firms wishing to expand and grow. Acquired about 300 brand names where they hold about 27, 000 patent of inventions right, because of their huge operations, there in a strong position in the market. The boston consulting group developed a matrix for assessing the product lines of a company, called the bcg matrix. Our researchers set out to perfect a formula that cleans, lathers, rinses, and conditions in one convenient step. Using the boston consulting group portfolio matrix to analyze.
The growth share matrix was created in 1968 by bcgs founder, bruce henderson. After more than three years of work, we launch the first 2in1. Feb 22, 2017 the following section details the bcg matrix for colgatepalmolive company, including discussion of the products falling under the category of cash cows, stars, question marks and dogs. Dec 15, 2014 final presentation on procter and gamble 1. Strategic analysis of unilever publish your masters. It was published in one of bcgs short, provocative essays, called perspectives. Final presentation on procter and gamble november 26 2014 name. Apart from its large portfolio that caters to the needs of diverse customer segments, it has focused on creating a distinct image and maintained a strong market presence.
The key themes of this article are the description of the four strategies and the examples pertaining to each strategy would help the readers to apply the theory behind the ansoff matrix. The composition of the portfolio can be critical tothe growth and success of the company. James gamble are the founders of the company in 1837, and this tell the story behind the companys name. Proctor and gamble economically strong position and they strong fund levels in market.
Baby hygiene products market set for rapid growth and. The company has perfected its product mix over the years according to whats working and whats not. Eleven of the fifty companies named in bcgs 2018 ranking of the most innovative companiesincluding seven of the top tenare digital natives and thus digital innovators by definition. The boston consulting group matrix provides the recommendations for the development of strategic resource allocation and strategy development in the typical multibusiness company. Some of the strategic business units identified in the bcg matrix for procter gamble have the potential of changing from their current classification. In the bcg matrix, a division with a high relative market share position in a lowgrowth industry can be described as a. Swot analysis of proctor and gamble are as follows. How to use the bcg matrix smart insights digital marketing. The boston consulting groups strategy institute is taking a fresh look at some of bcg s classic thinking on strategy to explore its relevance to todays business environment. Gamble, son of the founder, recognizes that families must have 2 different bars of soapone for laundry and one for bathing.
An analysis on bcg growth sharing matrix munich personal. The boston consulting group bcg matrix is a simple corporate planning tool, to assess a companys position in terms of its product range the purpose of the bcg matrix or growthshare matrix is to enable companies to ensure longterm revenues by balancing products requiring investment with products that should be managed for remaining profits. The bcg matrix is one of the most popular methods of portfolio planning, and is based on the product life cycle. Boston consulting group matrix bcg this technique is particularly useful for multidivisional or multiproduct companies. In recent years it has focused on becoming a nutrition, health and wellness company. Strategic analysis of unilever publish your masters thesis. Here are the four quadrants of pepsicos growthshare matrix. The bcg matrix sometimes called the growthshare matrix was created in 1970 by bruce henderson and the boston consulting group to help companies with many businesses or products determine their investment priorities. The bcg matrix works on the principle that every company should have a portfolio of products containing both highgrowth products requiring cash investment. The boston consulting group bcg helps the business organizations to develop their efficiency for the successful operation of their business activities. Bcg matrix of colgatepalmolive company bcg matrix analysis.
Cash cows when a product becomes a source of sustained income and financial stability of an organization, it is placed in the category of cash cows. Other models like porters model, bcg matrix, dpm matrix, ansoffs matrix is. Bcg matrix, business organizations, business improvement. Bcg matrix analysis unilever, headquartered in london, united kingdom, and rotterdam, netherlands is a dutchbritish transnational consumer products business organization. This is not an example of the work produced by our essay writing service. The external and internal influences on the companys past, present and future strategies were analysed using various. Marketing strategy of gillette gillette marketing strategy. Bcg growthshare matrix classifies different business units or products into 4 different categories like dogs, stars, cash cows and question mark. Today, we help clients with total transformationinspiring complex change. Acknowledgement i have taken efforts in this project. Bcg matrix for procter and gamble research paper 517 words.
Implement a thorough strategy evaluation framework. Final presentation on procter and gamble slideshare. The divisions or products compromise the organisations business portfolio. Procter and gamble which manufactures pampers nappies to lynx deodorants. To develop the efficiency of marketing decision making, the bcg matrix plays an effective tool for strategic planning of product performance in industry and company level. Unilever is currently the third biggest consumer products company around the world, behind the leaders procter and gamble at position one and nestle at position two brand. This article, the fourth in the series, examines the growth share matrix, a portfolio management tool developed by bcg founder bruce henderson. Input stage develop a swot analysis matching stage identify and discuss briefly the strategies that the company can utilize based on the swot analysis completed in the input stage. Marketing, new product development, nutrition pages. Boston consulting group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.
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